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Our company was started by a group of hard-working Canadians - people like you. They were farmers who wanted to protect their families and everything they had worked hard to achieve. So, they pooled their resources and started an insurance co-operative. They believed by working together they could build a more secure future for all and offer insurance based on fairness, integrity and value. It was a different kind of insurance company back then. And it's been that way ever since.